
The Exactitude of Mad Men
Betty Draper is an alias for Betty Crocker, and the world in which she resides does not truly resemble anything like reality, but for those who grew up in a vastly different era she is the manufactured perfection that embodies her time.
Mad Men, currently running its third season on AMC, is a show that has mastered the balance between revealing the artful, measured representation of a crucial American culture in transition with the subtle development of the American man. The combination (it can’t really be called a marriage) of Betty and Donald Draper physically represents this dichotomy. Both struggle with the advancing cultural upheavals of the 1960’s, but both are also determined to retain their individuality within the developing social framework.
In Season One, Betty is offered to model for Coca-Cola after revealing that she was once a professional in the Manhattan fashion circuit before settling down. The audience gets it’s first glimpse into her inner character and even though it may seem thinner than paper, there is a taste of Betty finally being able to come out of her shell as the humble abiding housewife — the very stigma that is awaiting the guillotine in the show.
The curtain protecting the central character of Don Draper is conservatively pulled back in the opening season as well, revealing his beginnings in a less prosperous world, one very different from his immediate peers. He unexpectedly comes back into contact with his younger brother, whom he had left along with his adoptive family for the war. We learn his given name is Dick Little, and that later after a tragic accident, he was forced to change identities with his grenade-mangled lieutenant.
Following Dick/Do
n through his now daily routine — chain smoking, gulping down whiskey like water and exploring the contours of sumptuous female bodies and disposing of them at the slightest request for tenancy in his weary heart — it is almost as if his goal in life is to prove to himself and everyone else that the world from which he came doesn’t actually exist. Poverty, war, social inequality; these societal axioms don’t flush with the ‘eyes to the future’ mentality of 1950’s America from which the Drapers hail. Prosperity in this era has presented acceptable levels of self-indulgency at merely an arms-length for a blossoming middle class, allowing for a wave of complacency not seen since the Jazz Age — and once again in our current era as a timely reminder. So. Seeing this world in its exactitude of saturated colors, perfectionist set design and sprawling character development against a timely social backdrop can act as a therapeutic mirror for those of us who may not have realized that they too, in this modern era, crave the stable lives of the Drapers. Of course, it is simply the illusion of stability that attracts us, and that exactly what the Drapers have — the perfect cover of domesticity that everyone wants yet cannot have, hiding the internal doubts and insecurities.
In the later half of Season Two these stressing fissures finally erupt among Betty and Don, spelling the possible beginning of the end of Mayberry. This purposely occurs in conjunction with the Cuban Missile Crisis, an unforeseen near-catastrophe that injected a bit of shock into the populace, cruising on boundless expressways of hope and success. The ‘American Dream’ as it were, comes and goes as fleetingly as a case of Heineken. The central moral question Mad Men poses to us however, could be whether it is worth it to grab at that Dream and fight to keep it, no matter who you antagonize in the process, or if it better to have lived never knowing the pleasures of such a life and being content with what hand you were given.









